AMENA – Suites & Residences

BRINGING THE BRAND’S ESSENCE TO LIGHT

  • Client: Quoc Cuong Land
  • Role: Brand Naming, Brand Positioning, Brand Strategy & Brand Identity
  • Agency: The Circle – Branding Partners
  • Location: Vietnam
Background
Amena Branding Circle Branding Vietnam

NAMING AND BRANDING

This new, challenger brand, to the Vietnamese serviced residence market approached needed clear focus to cut through the existing clutter.

The Circle team engaged in several truth finding exercises to set a brand key that clearly outlines the benefits of the brand as well as narrow the target range to limit media spend in the future and maximize response rates.

Amena Branding Circle Branding Vietnam

YOUNG AT HEART

The newly created name focused on the core difference of the brand that was discovered during the brand key development; Amenities. Amenities where the true differentiator to competitor brands currently in the market. The name AMENA combined the elegance of the properties together with this functional benefit.

Background
Amena Branding Circle Branding Vietnam

CAPTURING THE BRAND STORY

The Circle developed a Brand Book to reflect the brand key and help build and maintain a consistent brand appearance across all media and applications.

Amena Branding Circle Branding Vietnam

CONSISTENT APPLICATIONS

The standard application and brand guideline part ensured in great detail the brand and its visuals are used correctly and applied consistent across various materials and sizes.

Brand Book developed for Amena Suites & Residences

Share this work