NAMING AND BRANDING
This new, challenger brand, to the Vietnamese serviced residence market approached needed clear focus to cut through the existing clutter.
The Circle team engaged in several truth finding exercises to set a brand key that clearly outlines the benefits of the brand as well as narrow the target range to limit media spend in the future and maximize response rates.
- Client: Quoc Cuong Land
- Role: Brand Naming, Brand Positioning, Brand Strategy & Brand Identity
- Agency: The Circle – Branding Partners
- Location: Vietnam