American International Hospital The Circle
AMERICAN INTERNATIONAL HOSPITAL

BRANDING AMERICAN HEALTHCARE STANDARDS

A consortium of leading Vietnamese property developers and the Johns Hopkins Hospital in the U.S. partnered with design firm The Circle – Branding Partners to create and develop the branding for their medical flagship in Vietnam; The American International Hospital (AIH).

The brand strategy was to deliver a forward thinking American hospital brand that leads in healthcare standards while connecting to it’s patients on an emotional level. Important here was to visually deliver an American brand while avoiding cliches.

  • Client: American International Hospital
  • Role: Brand Creation, Logo Design & Brand Collaterals
  • Agency: The Circle – Branding Partners
  • Location: Vietnam
American International Hospital The Circle branding Partners

HEARTS & MINDS

The brand created brings out strong associations to care and wholistic treatment to project the personalized care provided by the institution. The American part of the brand is more subtly build in by a custom colour palette and a deconstructed American flag communicating the care elements of the brand.

A brand book was created to give clear definition, not only to each of the brand elements but more-so to make every member of AIH understand it’s values and vision.

Branding American International Hospital The Circle branding PartnersBrand Guideline American International Hospital The Circle branding PartnersStationary DesignAmerican International Hospital The Circle branding PartnersFleet Branding American International Hospital The Circle branding PartnersInterior Branding American International Hospital The Circle branding Partners

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