AMERICAN INTERNATIONAL HOSPITAL
BRANDING AMERICAN HEALTHCARE STANDARDS
A consortium of leading Vietnamese property developers and the Johns Hopkins Hospital in the U.S. partnered with design firm The Circle – Branding Partners to create and develop the branding for their medical flagship in Vietnam; The American International Hospital (AIH).
The brand strategy was to deliver a forward thinking American hospital brand that leads in healthcare standards while connecting to it’s patients on an emotional level. Important here was to visually deliver an American brand while avoiding cliches.
- Client: American International Hospital
- Role: Brand Creation, Logo Design & Brand Collaterals
- Agency: The Circle – Branding Partners
- Location: Vietnam