A REFRESHED LOOK FOR VINAMILK’S WELL KNOWN BABY CEREAL BRAND
Vietnams most well known baby cereal brand RIDIELAC was relaunched by THE CIRCLE for our client Vinamilk, Vietnams largest dairy manufacturer with an annual revenue of over 3 billion USD.
The brand’s portfolio which consist of 10 Flavour variants and a total of 22 SKUs was restructured under a clear master design. The master design was set to feature a stronger appetite appeal that also served as the the base to clear variant communication. The purpose built colour-coding space on pack is the used to attract the consumers eye to the brand’s functional benefits. The newly developed pack structure was then applied to 10 Variants giving each variant it’s own unique look and appeal, while providing a strong brand shelf impact when blocked together.
- Client: Vinamilk
- Role: Branding and Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam