BACK TO THE ROOTS
The market of hair removal solutions is dominated by products aiming at a mid 20 and upwards consumer range. This approach ignores the fact that the actual target discovers and engages with the problems of body hair growth years earlier at the stage of puberty or better the onset of puberty.
Besilki is a product that brakes this cycle and targets the early stages of puberty where hair removal becomes a topic. The Circle developed both identity and packaging to match the emotional world of this young group.
- Client: Francia Beauty Group
- Role: Packaging Design & Brand Strategy
- Agency: The Circle – Branding Partners
- Location: Thailand