WORKING OUT THE ESSENTIALS
The Circle – Branding Partners where tasked with the rebranding of the iconic Vietnamese nail laquer brand; Felina. The Felina brand identity lacked the visual finesse and had adopted overtime a complicated brand architecture, with several subbrands under the master brand.
The client had great aspirations for the brand and several workshops and consumer interviews brought to light how passionate the brand was viewed. The Circle felt that the brand needed to reflect this passion and integrated a simple yet powerful icon into the brands wordmark.