VINAMILK – 100% ORANGE JUICE
PACKAGING DESIGN FOR 100% ORANGE JUICE
The Circle partnered with our client Vinamilk’s Juice Division to help redesign the packaging for the iconic VFresh 100% Orange Juice in the 180ml Tetra Pak format. This format is preferred by millennials with a desire for refreshing drink choices that are both healthy and natural. The approach was to be bold on refreshing appetite imagery with subtle hints of natural elements. This led to the final juice packaging design being bold and strong in it’s most important brand promise of 100% Orange Juice.
- Client: Vinamilk
- Role: Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam