HOI AN ROYAL GROUP – SHANTIRA
RESORT BRANDING FOR HIGH-END BEACH FRONT COMPLEX
The brand creation for the resort complex located on the beach near Hoi An, Vietnam, was guided by the principle to create a mystical and enchanting place to relax and unwind. The ancient town and UNESCO heritage site of Hoi An was a big part of the inspiration for this resort branding. Also influenced in the development was the flowing shapes of the sourroundings as well as the greenery and lush tropical landscaping in the resort.
The created name of Shantira supports this mystical feel of being treated like ancient royalty. This and the flowing crown like identity as well as the royal colour palette further support this positioning.
- Client: Hoi An Royal Group
- Role: Brand Creation, Identity Design, Brochure Design, Brand Collateral
- Agency: The Circle – Branding Partners
- Location: Vietnam