KIDO GROUP – TARA CONDIMENT RANGE
BRAND CREATION AND PACKAGING DESIGN FOR CHILI CONDIMENT RANGE
The Circle was tasked to help launch a new condiment brand and respective product range into the market of South East Asia with Vietnam as the test pilot market. Part of the project was consulting the client first on brand portfolio strategy across several different product offering ranges, planned for the future. The brand identity created by The Circle in the next phase, resembled the natural goodness of the product as well as the use in asian cuisine reflected by the bowl leaf shape embracing the wordmark. Finally the master packaging design was created, applied to two SKUs, Sweet – & Hot Chili. This master was than applied to several other products in each category by the client following our brand portfolio.
- Client: Kido Group
- Role: Brand Creation, Brand Strategy, Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam