VINAMILK – HAPPY MILK TEA
BRANDING & PACKAGING A BEVERAGE LIFESTYLE
Milk Tea has become an everyday lifestyle beverage choice for young millennials. The brand experience amongst the Milk Tea market is usually quirky, vivid and does not follow known industry trends or guidelines.
With this unique personality in mind Vinamilk commissioned The Circle – Branding Partners to create an iconic graphic identity and packaging design that captures the spirit of this lively market and target group. The approach taken was to reflect back the personality in a unique set of Illustrations capturing the enjoyment and mindset of the target.
- Client: Vinamilk
- Role: Branding and Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam