Vinasoy, Vietnam’s leading soy drink producer, approached us to support the launch of a new vegan product line aimed at younger consumers. The goal was to introduce a dairy-free drink yogurt alternative that fits naturally into their growing portfolio.

Our scope included brand naming, identity, and full-range packaging design. We focused on building a clear, approachable brand system that communicates the product’s plant-based positioning. A colour-blocking strategy was developed to help define flavour variants and improve shelf standout, while ensuring consistency across SKUs. The result is a cohesive range with improved buyer navigation and an identity that supports Vinasoy’s long-term innovation roadmap.