The premium real estate market in Vietnam is crowded with generic claims of “luxury” and “resort-style living.” VinaCapital partnered with us to develop a clearer, more distinctive identity for The Ocean Villas—a collection of 33 bespoke residences set behind the sand dunes of Danang beach.

We began with in-depth strategy sessions to uncover the true strength of the project: space, privacy, and a natural calm rarely found in coastal developments. Each villa offers around 1000m² of land, with generous gardens and open surroundings, including direct access to an adjacent golf course.

This sense of openness informed the visual language of the marketing collateral. The brochure was designed with wide, uncluttered layouts and immersive photography—emphasizing stillness and scale. A minimal palette of white, gold, and lush natural greens reinforced the project’s understated elegance, without relying on overused luxury cues.

The result is a brand expression that feels confident, refined, and rooted in the property’s genuine strengths.