The premium real estate market in Vietnam is crowded with similar claims—“luxury,” “resort living,” and other overused language. Together with VinaCapital, we set out to cut through the noise by focusing on what truly sets their offering apart.

We facilitated a series of working sessions with the client team to align on the brand’s actual value—grounded in quality, clarity, and long-term vision. From there, we developed a positioning and messaging framework that reflects the brand’s true strengths rather than relying on empty superlatives.

The result is a more authentic, differentiated brand direction—better aligned with both the company’s ambitions and what today’s buyers are really looking for.