{"id":10408,"date":"2025-04-04T07:38:17","date_gmt":"2025-04-04T07:38:17","guid":{"rendered":"https:\/\/circle-branding.vn\/test-site-circle\/?page_id=10408"},"modified":"2025-07-04T08:34:05","modified_gmt":"2025-07-04T08:34:05","slug":"a-inner-folio-00-be-silki","status":"publish","type":"page","link":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/a-inner-folio-00-be-silki\/","title":{"rendered":"A INNER FOLIO 00 BE SILKI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10408\" class=\"elementor elementor-10408\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196a179 e-con-full e-flex qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-parent\" data-id=\"196a179\" data-element_type=\"container\" data-e-type=\"container\" id=\"back3top\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6588b5 elementor-widget elementor-widget-image\" data-id=\"b6588b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_012.jpg\" class=\"attachment-full size-full wp-image-10464\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_012.jpg 1920w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_012-300x169.jpg 300w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_012-1024x576.jpg 1024w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_012-768x432.jpg 768w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_012-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac047bb e-flex e-con-boxed qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-parent\" data-id=\"ac047bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b7c35a e-con-full e-flex qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-child\" data-id=\"3b7c35a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe07c4 elementor-widget elementor-widget-image\" data-id=\"bfe07c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_01.jpg\" class=\"attachment-full size-full wp-image-10467\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_01.jpg 1000w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_01-300x300.jpg 300w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_01-150x150.jpg 150w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_01-768x768.jpg 768w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_01-650x650.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b1863c e-con-full e-flex qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-child\" data-id=\"2b1863c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2c4b5 elementor-widget elementor-widget-heading\" data-id=\"6c2c4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FRANCIA BEAUTY GROUP \u2013 BESILKI<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf2d27 elementor-widget elementor-widget-text-editor\" data-id=\"6cf2d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bringing Fresh Energy to the Hair Removal Category<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe2d949 elementor-widget elementor-widget-text-editor\" data-id=\"fe2d949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"336\" data-end=\"612\">BeSilki was developed to connect with younger consumers\u2014specifically those approaching or entering puberty\u2014who are just beginning to navigate body care. Most existing depilatory brands lean toward a premium, cosmetic tone that can feel distant or unrelatable to this audience.<\/p><p class=\"\" data-start=\"614\" data-end=\"890\">In close collaboration with Francia Beauty Group, we created a brand that feels approachable, fresh, and in tune with its users. The strategy focused on soft, honest communication, balancing a friendly tone with the key benefit of natural plant-based extracts across all SKUs.<\/p><p class=\"\" data-start=\"892\" data-end=\"1035\">The result is a brand that speaks directly to its audience, offering support and simplicity at a stage when confidence and clarity matter most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4b607 elementor-widget elementor-widget-heading\" data-id=\"fa4b607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">SCOPE: BRAND CREATION | POSITIONING | VISUAL IDENTITY<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-470ccb7 e-flex e-con-boxed qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-parent\" data-id=\"470ccb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4bb3d elementor-widget elementor-widget-image\" data-id=\"4d4bb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_04.jpg\" class=\"attachment-qi_blocks_image_size_huge_square size-qi_blocks_image_size_huge_square wp-image-10468\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_04.jpg 1000w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_04-300x300.jpg 300w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_04-150x150.jpg 150w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_04-768x768.jpg 768w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_04-650x650.jpg 650w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/elementor\/thumbs\/Besilki-logo-design-circle-vietnam_04-r3utsqsvy1niti5iqjgtezp7ir7iclgo9k0m224jsw.jpg 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e79cb59 elementor-widget elementor-widget-image\" data-id=\"e79cb59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_02.jpg\" class=\"attachment-full size-full wp-image-10465\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_02.jpg 1000w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_02-300x300.jpg 300w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_02-150x150.jpg 150w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_02-768x768.jpg 768w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_02-650x650.jpg 650w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/elementor\/thumbs\/Besilki-logo-design-circle-vietnam_02-r3uteby0dcpoer8xb81xaph4negizfgk60hrapz38o.jpg 900w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/elementor\/thumbs\/Besilki-logo-design-circle-vietnam_02-r3utebxz5hx8sr36wb6r6mmrm28wbo8ua7wl5bhv7k.jpg 800w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/elementor\/thumbs\/Besilki-logo-design-circle-vietnam_02-r3utebxvhxjxyqlznkl8ue3oi1m0celomu52p42748.jpg 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88eb6de elementor-widget elementor-widget-image\" data-id=\"88eb6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_03.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-10466\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_03.jpg 1000w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_03-300x300.jpg 300w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_03-150x150.jpg 150w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_03-768x768.jpg 768w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/Besilki-logo-design-circle-vietnam_03-650x650.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df31ac6 e-con-full e-flex qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-parent\" data-id=\"df31ac6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b365ec elementor-widget elementor-widget-image\" data-id=\"2b365ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_06-copy.jpg\" class=\"attachment-full size-full wp-image-10463\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_06-copy.jpg 1920w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_06-copy-300x169.jpg 300w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_06-copy-1024x576.jpg 1024w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_06-copy-768x432.jpg 768w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-BRAND_06-copy-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd273cc e-con-full e-flex qodef-elementor-content-no qodef-sticky-column--no qodef-elementor-stretch-row-no e-con e-parent\" data-id=\"bd273cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca029df elementor-widget elementor-widget-image\" data-id=\"ca029df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-Packaging-02.jpg\" class=\"attachment-full size-full wp-image-10469\" alt=\"\" srcset=\"https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-Packaging-02.jpg 2400w, https:\/\/circle-branding.vn\/test-site-circle\/wp-content\/uploads\/2025\/04\/BESILKI-Packaging-02-300x169.jpg 300w, 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elementor-element-b1e4cb5 qodef-sticky-column--no\" data-id=\"b1e4cb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed122fc elementor-widget elementor-widget-spacer\" data-id=\"ed122fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c4037 elementor-widget elementor-widget-zermatt_core_text_marquee\" data-id=\"e2c4037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"zermatt_core_text_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-text-marquee qodef-layout--default\">\n\t\n\t<div class=\"qodef-m-content\" style=\"font-size:50px;line-height:60px;font-weight:500\">\n\t\t\n\t\t<div class=\"qodef-m-text qodef-text--original\">\n\t\t\t\t\t\t\t<span class=\"qodef-m-text--1\" style=\"color:#54595F\">\n\t\t\t\t\t\/ Curious about working together or joining the team? We are happy to hear from you. \/. \t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"qodef-m-text qodef-text--copy\">\n\t\t\t\t\t\t\t<span class=\"qodef-m-text--1\" style=\"color:#54595F\">\n\t\t\t\t\/ Curious about working together or joining the team? We are happy to hear from you. \/. \t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26fd045 elementor-widget elementor-widget-spacer\" data-id=\"26fd045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FRANCIA BEAUTY GROUP \u2013 BESILKI Bringing Fresh Energy to the Hair Removal Category BeSilki was developed to connect with younger consumers\u2014specifically those approaching or entering puberty\u2014who are just beginning to navigate body care. Most existing depilatory brands lean toward a premium, cosmetic tone that can feel distant or unrelatable to this audience. In close collaboration [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-10408","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/pages\/10408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/comments?post=10408"}],"version-history":[{"count":25,"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/pages\/10408\/revisions"}],"predecessor-version":[{"id":11647,"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/pages\/10408\/revisions\/11647"}],"wp:attachment":[{"href":"https:\/\/circle-branding.vn\/test-site-circle\/index.php\/wp-json\/wp\/v2\/media?parent=10408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}