NESTLE – MILO

MILO SPECIAL EDITION PACK BREAKS 5 YEAR SALES RECORD

Nestlé approached The Circle – Branding Partners with the task to create a special edition year end design that differentiates itself from the usual festive design stereotypes. Important was to keep the spirit of Milo alive and getting across the energizing aspects of the brand. The Circle team placed the kids at the centre of attention performing various sport activities while the celebration and appeal of the new year functions as the platform. The set of hand crafted illustrations reveal unique little details on each different set developed.

Staying true to the platform of Milo while adding emotional values of the festive season in this unique way paid off, the designs where so well received that at the end of the promotion phase the packaging broke a 5 year standing sales record and received a great amount of praise by both the press as well as social media channels.

• Client: Nestlé Vietnam
• Role: Illustration and Packaging Design