
We take branding personal. All our clients work directly with the founding partners.
We blend our market knowledge with the passion of our diverse international team to
unearth valuable insights to deliver stronger, more effective work.
GLOBALLY CONNECTED
GLOBAL DIVERSITY
Our team extends beyond the borders of Vietnam. Partnerships formed over more than a decade expand our network across 4 continents.
STRATEGIC CREATIVITY
The Circle was founded on the believe that every brands creative and attractive package should come with a clearly defined strategic core. View our Case Studies.
LOCAL CULTURE
At our branding agency head-office in Ho Chi Minh City, we live and breath the culture of Vietnam. Our understanding of market trends and consumer habits is deeply embedded in our work.
SKILLED LEADERSHIP
Our founders & partners have decades of branding and marketing experience in both the international and asian market.
OUR CORE SERVICES

BRAND DISCOVERY
• Brand Analysis
• Market Analysis
• Customer Analysis
• Brand Valuation

BRAND STRATEGY
• Brand Positioning
• Visual Positioning
• Brand Story
• Brand Architecture
• Brand Portfolio Strategy

BRAND EXPRESSION
• Branding & Identity Design
• Packaging & Label Design
• Brand & Product Naming
• Brand Manuals & Guidelines
• POSM Design