HOI AN ROYAL GROUP – SHANTIRA

RESORT BRANDING FOR HIGH-END BEACH FRONT COMPLEX

In a compelling collaboration with Hoi An Royal Group, The Circle embarked on a journey to create a brand identity for a resort complex nestled on the beach near Hoi An, Vietnam. Guided by the principle of establishing a mystical and enchanting haven for relaxation, the inspiration drew heavily from the ancient town and UNESCO heritage site of Hoi An, as well as the natural surroundings featuring flowing shapes and lush tropical landscapes.

The name ‘Shantira’ was meticulously crafted to evoke a sense of mystique, treating guests like ancient royalty. This theme seamlessly translated into the brand’s visual identity – a flowing crown-like emblem, complemented by a royal color palette. The design agency expertise of The Circle played a pivotal role in not only capturing the essence of the resort but also in creating an identity that resonates with the luxurious and serene ambiance of Shantira.

• Client: Hoi An Royal Group
• Role: Brand Creation, Identity Design, Brochure Design, Brand Collateral