KIDO GROUP – TARA CONDIMENT RANGE

BRAND CREATION AND PACKAGING DESIGN FOR CHILI CONDIMENT RANGE

The Circle, a leading branding agency in Vietnam specializing in product packaging design, embarked on a mission to introduce a novel condiment brand and its corresponding product range into the Southeast Asian market, with Vietnam as the primary testing ground. Our engagement encompassed an initial consultation with the client, strategically advising on brand portfolio strategies spanning various product offerings for the future.

In the subsequent phase, The Circle’s adept team shaped a distinctive brand identity mirroring the inherent goodness of the product and its application in Asian cuisine. This identity was manifested through a unique bowl leaf shape embracing the wordmark. The final masterpiece emerged as a master packaging design, seamlessly applied to two SKUs, namely Sweet and Hot Chili. This design concept was then extended to encompass several other products in each category, skillfully adhering to our meticulously devised brand portfolio.

• Client: Kido Group
• Role: Brand Creation, Brand Strategy, Packaging Design