As Vietnam’s bottled water market evolves, Vinamilk sought to introduce a premium extension to their Icy range. Our task was to define a visual direction that would clearly differentiate the product while aligning with the expectations of an increasingly design-conscious consumer.

We developed a clean, minimal design system anchored by a bold and prominent logotype. The use of clear, iconic elements allowed the packaging to feel premium without excess—letting the purity of the product speak for itself.

The result is a refined and modern shelf presence that elevates the Icy brand while remaining accessible and relevant within a competitive category.