THE NATURAL APPROACH
The brand was created with a target in mind that discovers and engages with the problems of body hair growth at the stage of puberty or better the onset of puberty. Current brands in the market have an elite cosmetic industry feeling to them that would have not agreed with the natural and fresh image of the BeSilki brand.
The Circle developed a branding strategy in partnership with our client that would target directly the youngest target spectrum available. A branding that listens and feels connected and friendly while still communicating its core benefit of natural extracts in each SKU.
Besilki is a product that brakes this cycle and targets the early stages of puberty where hair removal becomes a topic. The Circle developed both identity and packaging to match the emotional world of this young group.