FRANCIA BEAUTY GROUP – BESILKI HAIR REMOVAL
A FRESH PERSPECTIVE ON THE DEPILATORY INDUSTRY
The brand was created with a target in mind that discovers and engages with the problems of body hair growth at the stage of puberty or better the onset of puberty.
Current brands in the market have an elite cosmetic industry feeling to them that would have not agreed with the natural and fresh image of the BeSilki brand. The Circle developed a branding strategy in partnership with our client that would target directly the youngest target spectrum available. A branding that listens and feels connected and friendly while still communicating its core benefit of natural extracts in each SKU.
- Client: Francia Beauty Group
- Role: Brand Identity & Brand Strategy
- Agency: The Circle – Branding Partners
- Location: Thailand