FRANCIA BEAUTY GROUP – S.O.N

THE ALL NATURAL BEAUTY BRAND DEVELOPMENT

In a harmonious collaboration with the Francia Beauty Group, The Circle – Branding Partners took on the inspiring task of developing the new all-natural cosmetic brand, S.O.N. This brand boasts products that exclusively utilize local natural active ingredients, with formulations deeply rooted in natural remedies passed down through generations.

The foundation of the brand’s identity and packaging concepts was intricately woven around this commitment to all-natural goodness. The Circle, a distinguished design agency, meticulously crafted the brand identity and packaging concepts to encapsulate the essence of this promise. The designs showcase classic illustrations of the active ingredients, serving as a visual testament to the traditional natural remedies that set S.O.N apart and define its unique selling proposition.

In this journey of developing the brand, The Circle not only brought forth a visually appealing product packaging design but also contributed to the establishment of a distinct and resonant identity for S.O.N in the competitive beauty industry.

  • Client: Francia Beauty Group
  • Role: Packaging Design, Brand Development
  • Agency: The Circle – Branding Partners
  • Location: Vietnam
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