CAU DAT FARM – LOOSE TEA PACKAGING DESIGN

Appealing to a Younger Audience with Innovative Tea Packaging

In collaboration with Cau Dat Farm, The Circle – Branding Partners envisioned and crafted the packaging design for their loose tea range, aiming to address the challenge of the tea market predominantly targeting an aging demographic and hindering efforts to expand the consumer base.

The resulting work mirrors the active and creative lifestyle of millennials. While disruptive in its portrayal of tea, the designs maintain a clear structural system, effectively distinguishing between different product variants.

• Client: Cau Dat Farm
• Role: Illustration and Packaging Design