CAU DAT FARM – LOOSE TEA PACKAGING DESIGN
BRINGING TEA TO A YOUNGER AUDIENCE
Together with Cau Dat Farm, The Circle – Branding Partners conceptualized and developed the packaging design for the loose tea range of their product portfolio. The tea market is visually catering to an aging audience and thus creating problems when trying to grow the respective consumer base.
The work created reflects the active and creative way of life of millennials. Even though disruptive in its depiction of tea, the designs still integrate a clear structural system that helps distinguish different product variants.
- Client: Cau Dat Farm
- Role: Illustration and Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam