VINAMILK – MY WAY DRINK YOGURT

A YOUNG AND REFRESHING YOGURT DRINK

In a strategic partnership, Vinamilk joined forces with The Circle to introduce a fresh and vibrant alternative to the conventional imagery of fruit and milk commonly seen on competitor products. This collaboration aimed to bring a unique perspective to the market, departing from learned visual clichés.

The focal point of the initiative was to develop a distinctive set of illustrations that resonates with the lifestyle and dynamism of the target audience, steering away from the traditional emphasis on fruit content or other functional elements. The Circle, renowned for its excellence in branding and identity design, played a pivotal role in crafting a visually striking and youthful identity for this teen and young kids yogurt drink.

Incorporating creativity and innovation, The Circle’s expertise as a creative agency shone through in the development of a fresh-looking alternative that not only stands out in the market but also authentically reflects the energy and vitality of the intended demographic.

• Client: Vinamilk
• Role: Brand Identity and Packaging Design