VINAMILK – MY WAY DRINK YOGURT
A YOUNG AND REFRESHING YOGURT DRINK
Vinamilk partnered with The Circle on this teen and young kids yogurt drink to bring to the market a fresh looking alternative to the learned imagery of fruit and milk on competitor products. The idea was to develop a unique set of illustrations that reflect back the lifestyle and activeness of the target rather than focusing on fruit content or other more functional elements.
- Client: Vinamilk
- Role: Brand Identity and Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam