COOKING OIL DESIGN - The Circle

KIDO GROUP – TUONG AN COOKING OIL

REPRESENT A GROWING UPPER MIDDLE CLASS ON THE COOKING OIL SHELF

The ever expanding upper middle class in Vietnam is yet to be fully represented on the shelves of local markets across the country. The Circle was briefed to create a segmentation upgrade to the clients large cooking oil portfolio that reflects this target segment better, while keeping in mind the preference for natural products that enhance the taste profile of the favourite foods.

Client: Kido Group
Role: Packaging Design, Product Shooting
Agency: The Circle – Branding Partners
Location: Vietnam

DESIGNED TO SHINE

The new packaging design uses upmarket imagery to attract the target at shelf. A photoshoot delivered the food imagery used on the design. The new product was well received at the launch and continues to build momentum, while outshining the competition.

DESIGNED TO SHINE

The new packaging design uses upmarket imagery to attract the target at shelf. A photoshoot delivered the food imagery used on the design. The new product was well received at the launch and continues to build momentum, while outshining the competition.