KIDO GROUP – TUONG AN COOKING OIL
REPRESENT A GROWING UPPER MIDDLE CLASS ON THE COOKING OIL SHELF
The ever expanding upper middle class in Vietnam is yet to be fully represented on the shelves of local markets across the country. The Circle was briefed to create a segmentation upgrade to the clients large cooking oil portfolio that reflects this target segment better, while keeping in mind the preference for natural products that enhance the taste profile of the favourite foods.
- Client: Kido Group
- Role: Packaging Design, Product Shooting
- Agency: The Circle – Branding Partners
- Location: Vietnam