VINAMILK – HAPPY MILK TEA
BRANDING & PACKAGING A BEVERAGE LIFESTYLE
In response to the burgeoning trend of Milk Tea as an everyday lifestyle choice, especially among young millennials, Vinamilk recognized the need for a brand experience that aligns with the quirky and vivid nature of this market. To bring this unique personality to life, Vinamilk enlisted the expertise of The Circle – Branding Partners to create an iconic graphic identity and packaging design that resonates with the spirit of this lively market and its target audience.
The Circle approached the challenge by crafting a visual language that reflects the vibrant personality of the Milk Tea market. The focus was on creating a unique set of illustrations that captured the enjoyment and mindset of the target audience. This intentional departure from known industry trends or guidelines aimed to establish Vinamilk as a trailblazer, setting new standards in the Milk Tea segment.
In this venture, The Circle showcased its prowess as a design agency, delivering not just a packaging design template but an innovative and dynamic graphic identity that captures the essence of the brand in the bustling Milk Tea market.
- Client: Vinamilk
- Role: Branding and Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam