ISSP – BRAND CONSULTATION

BRAND CONSULTATION FOR LEADING INTERNATIONAL SCHOOL IN VIETNAM

In a strategic collaboration, the International School Saigon Pearl (ISSP) partnered with The Circle – Branding Partners, a leading branding agency, to undertake a comprehensive restructuring and enhancement of their branding materials and assets. Over time, the school’s brand identity had become cluttered, losing its connection with the core values of the education system.

The Circle engaged closely with key stakeholders, including the school’s management team and faculty members, to develop a brand core that authentically communicates the school’s essence externally and aligns with its internal values. This collaborative effort resulted in the identification of four key pillars that encapsulate the core education values of ISSP. These pillars were visually represented as a focal device, framing various brand materials.

To ensure consistent and accurate usage across diverse formats and templates,  The Circle meticulously crafted a comprehensive brand guideline. This guideline serves as a compass for ISSP, ensuring the uniform and impactful presentation of the brand across all touchpoints, highlighting the expertise of The Circle – Branding Partners in strategic brand identity development.

• Client: ISSP
• Role: Brand Consultation, Brand Equity Development, Brand Guideline