ISSP – BRAND CONSULTATION

BRAND CONSULTATION FOR LEADING INTERNATIONAL SCHOOL IN VIETNAM

The International School Saigon Pearl worked together with The Circle – Branding Partners to help restructure, refocus and improve the branding materials and brand assets. Over time the brand language of the school became cluttered and did not connect anymore with the values of the school’s education system.

The Circle worked together with key players of all levels in both the schools management team as well as the faculty to create a brand core that reflects truly what the school wants to communicate to the outside as well as how the brand is reflected internally. 4 key pillars emerged that reflect the schools education values. These 4 pillars where visually represented as a focus device, framing the various brand materials. To ensure consistent and correct usage across various formats and templates a guideline was developed.

• Client: ISSP
• Role: Brand Consultation, Brand Equity Development, Brand Guideline
• Agency: The Circle – Branding Partners
• Location: Vietnam