7 ways to inject personality into your branding work
NB brand strategists Tom Moloney and Dan Radley share their tips for creating brands that resonate with audiences. What does it mean to work at the boundary between strategy and…
Budweiser becomes America in a patriotic rebrand
Ahead of the upcoming US election, Budweiser has given its packaging a patriotic redesign. Budweiser are expecting this to be the most patriotic summer for America After giving their packaging design a retro…
How Much Is a New Company Logo Worth? MasterCard Hopes Plenty
For the first time in 20 years, MasterCard (MA) recently unveiled a new logo — this one with a flatter, cleaner look with the company’s name written in lowercase letters. The company…
Premier League reveals bold new branding.
The Premier League has teamed up with DesignStudio to create this striking new brand identity. The new look will be used from season 2016/17 onwards The lion has been…