LUNAR NEW YEAR COLLECTION DESIGN

MONDELEZ – COSY COOKIES

A VIBRANT, FRESH TAKE ON NEW YEAR GIFTING DESIGNS

Mondelez Vietnam entrusted The Circle – Branding Partners with the exciting task of redesigning their assorted cookie brand, Cosy, in preparation for the Lunar New Year festivities. In a market flooded with new year designs, the objective was clear – to ensure the brand not only remains relevant during the season but also stands out prominently among competitors.

The Circle took a bold approach, opting for vibrant colors and modern reinterpretations of traditional graphics synonymous with the festive season. The fresh and dynamic color palette, combined with multicolored graphics reflecting the cheerfulness of the brand, made Cosy Assorted Cookies shine brightly on the shelves. This strategic packaging design template not only celebrated the festive spirit but also positioned Cosy as a distinct and preferred choice for consumers during the Lunar New Year.

In this endeavor, The Circle demonstrated its prowess as a design agency, contributing to the visual identity that not only captured the essence of the season but also propelled Cosy ahead of the competition.