VINAMILK – COCO FRESH

COCO FRESH: BRANDING & PACKAGING COCONUT JUICE

In a collaborative effort with Vinamilk, The Circle – Branding Partners took on the exciting task of crafting the brand identity and packaging design for Coco Fresh. This project aimed to emphasize the brand’s positioning as an all-natural, fresh, and vibrant beverage tailored for the young generation.

The design approach adopted vibrant colors and natural references to convey the product’s purity in a market dominated by processed alternatives. The result is a visually striking and appealing packaging that not only sets Coco Fresh apart but also resonates with the target audience’s preference for authenticity and freshness.

• Client: Vinamilk
• Role: Branding and Packaging Design