VINAMILK – RIDIELAC BABY CEREAL

ELEVATING RIDIELAC BABY CEREAL: A BRANDING AND PACKAGING TRIUMPH

In a strategic partnership with Vinamilk, Vietnam’s premier dairy giant boasting an annual revenue exceeding 3 billion USD, THE CIRCLE, a leading branding agency in Vietnam, embraced the exhilarating challenge of rejuvenating RIDIELAC, the nation’s most beloved baby cereal brand. With a diverse portfolio comprising 10 delectable flavor variants and an extensive range of 22 SKUs, Vinamilk sought to amplify RIDIELAC’s market presence through a revitalized brand image

RESULTS

The Circle Branding, as a prominent branding agency in Vietnam specializing in product packaging design, delivered a transformative solution by introducing a masterful design centered around appeal and a clear variant communication system. The packaging redesign strategically employs a color-coded space, capturing the consumer’s attention and highlighting the brand’s functional benefits. A meticulously crafted pack structure was developed, ensuring each of the 10 variants possesses a distinct visual identity while collectively creating a formidable shelf impact when thoughtfully arranged. The new packaging brings new life into the RIDIELAC Baby Cereal range and solidifies its standing as a beacon of innovation in the competitive market.

• Client: Vinamilk
• Role: Branding and Packaging Design