UNIVERSAL ROBINA – C2 SPECIAL EDITION

ATTRACTING WITH SUBTLETY: INNOVATIVE LUNAR YEAR PACKAGING

During the Lunar New Year season, many brands introduce special edition designs, typically embracing packaging that reflects traditional values with intricate details. In collaboration with Universal Robina, The Circle – Branding Partners chose to stand out from the crowd by seamlessly merging the anticipated festive atmosphere with distinctive product features, focusing on innovative packaging design.

The resulting work showcases stylized lemon slices and refreshing waves, drawing inspiration from traditional Lunar New Year patterns and color schemes. This unique fusion not only captures the essence of the season but also imparts a distinctive and bold appearance to the special edition packaging.

• Client: Universal Robina
• Role: Packaging Design