UNIVERSAL ROBINA – C2 SPECIAL EDITION

ATTRACT THROUGH SUBTLENESS

During the lunar new year season many brands roll out special edition designs using mostly packaging designs that reflect traditional values and feature intricate and detailed features. The Circle – Branding Partners in partnership with Universal Robina decided to cut through the clutter by focusing on combining the expected festive feeling with product features.

The created work features stylized lemon slices and refreshing waves that take inspiration from traditional lunar new year patterns and color schemes. This combination gives the special edition packaging it’s unique and bold look.

• Client: Universal Robina
• Role: Packaging Design
• Agency: The Circle – Branding Partners
• Location: Vietnam