FELINA BEAUTY GROUP – FELINA NAIL POLISH REMOVER

A POLISH REMOVER GETS RID OF STANDARDS

The Felina brand underwent a transformative redefinition by The Circle, positioning itself as a brand inspired by the latest fashion trends and the sophistication of Europe’s runways. The newest addition to the Felina brand portfolio, the Felina Polish Remover, seamlessly aligns with this elevated brand positioning.

Crafted with finesse, the acetone-free formula, enriched with soft flower fragrances, became the catalyst for a creative vision. The concept to integrate floral print patterns inspired by high-end fashion designs into the packaging design emerged, encapsulating the essence of lightness and elegance.

In this endeavor, The Circle, a distinguished design agency, not only brought forth a packaging design template but also contributed to the overall brand strategy. The result is a packaging design that not only reflects the quality of the product but also harmonizes with Felina’s refined brand image.

SIMPLICITY & ELEGANCE

Simple, light and elegant shapes is what we looked for, to give striking contrast to the timeless black and white brand style of Felina.

The designs follow the unique brand language of Felina while adding a fresh character that links to the products benefits.

Felina Polish Remover Circle Branding Vietnam

BESILKI BRAND CREATION & PACK DESIGNS

Branding
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