VINAMILK – ICY PREMIUM

CREATING PREMIUM BOTTLED WATER EXTENSION

The Circle – branding Partners where tasked to help rebrand and package the premium water extension of our client Vinamilk. The market development is that big players are adding more premium appealing brands to their bottled water portfolios.

The chosen design direction for the bottled water packaging was to convey a premium feeling through a much more simplified and iconic design that first of all builds around a clear and dominant brand name. A contemporary, bold and iconic look was created to cut through on the shelf.

• Client: Vinamilk
• Role: Branding and Packaging Design
• Agency: The Circle – Branding Partners
• Location: Vietnam