VINAMILK – ICY PREMIUM

CREATING PREMIUM BOTTLED WATER EXTENSION

The Circle – Branding Partners undertook the challenge of rebranding and packaging Vinamilk’s premium water extension, aligning with the market trend where major players are enriching their bottled water portfolios with premium offerings. This branding agency opted for a design direction that focused on creating a premium ambiance for the bottled water packaging.

The chosen design direction for the bottled water packaging aimed to exude a premium ambiance through a simplified and iconic design, primarily centered around a clear and dominant brand name. The result was a contemporary, bold, and iconic look designed to stand out prominently on the shelf, showcasing the expertise of The Circle – Branding Partners in innovative packaging design.

• Client: Vinamilk
• Role: Branding and Packaging Design