NESTLÉ – AIR POPCORN
PACKAGING DESIGNS FOR NESTLÉ SNACKING MARKET EXTENSION
Together with Nestlé Vietnam, The Circle – Branding Partners conceptualized and developed the packaging design for the new category item Air Popcorn in the market. The designs created make use of a playful and fun visual language that is taken inspiration from the world of popcorn and its close relation to cinema.
2 SKUs where developed and launched initially to the market. The Circle further supported on product shooting arrangements and illustrations developed for the packs.
- Client: Nestlé Vietnam
- Role: Illustration and Packaging Design
- Agency: The Circle – Branding Partners
- Location: Vietnam