NESTLÉ – AIR POPCORN

PACKAGING DESIGNS FOR NESTLÉ SNACKING MARKET EXTENSION

Together with Nestlé Vietnam, The Circle – Branding Partners conceptualized and developed the packaging design for the new category item Air Popcorn in the market. The designs created make use of a playful and fun visual language that is taken inspiration from the world of popcorn and its close relation to cinema.

2 SKUs where developed and launched initially to the market. The Circle further supported on product shooting arrangements and illustrations developed for the packs.

• Client: Nestlé Vietnam
• Role: Illustration and Packaging Design
• Agency: The Circle – Branding Partners
• Location: Vietnam