VINAMILK – ONG THO

VIETNAM’S MOST FAVORITE CONDENSED MILK GETS A MAKEOVER

Entrusted with the task of modernizing and streamlining Vietnam’s iconic condensed milk brand, Ong Tho, The Circle – Branding Partners embarked on a mission to refresh the beloved and recognized packaging that features an iconic illustration.

Preserving the essence of the brand’s identity, the designs strategically centered around the iconic illustration, enhancing its strength and impact. The modernization efforts went a step further by introducing a background color coding system. In collaboration with an enhanced brand plate, this system aimed to deliver a more robust and striking presence on the shelf, seamlessly blending tradition with a contemporary visual appeal.

• Client: Vinamilk
• Role: Branding and Packaging Design – Illustration