VINAMILK – 100% ORANGE JUICE

PACKAGING DESIGN FOR 100% ORANGE JUICE

In a strategic partnership with Vinamilk’s Juice Division, The Circle undertook the redesign of the packaging for the iconic VFresh 100% Orange Juice, specifically in the 180ml Tetra Pak format. This format caters to the preferences of millennials who seek refreshing beverage choices that prioritize both health and natural ingredients.

The design approach adopted by The Circle aimed to strike a balance between bold refreshing appetite imagery and subtle hints of natural elements. This careful fusion resulted in a packaging design that stands out, embodying the brand’s most important promise of 100% Orange Juice in a bold and strong visual language.

The collaboration extended beyond a mere packaging design template, with The Circle leveraging its expertise as a design agency to enhance the overall brand image of VFresh. The final design not only meets the demands of the target audience but also reinforces Vinamilk’s commitment to delivering refreshing and natural beverage choices.

• Client: Vinamilk
• Role: Packaging Design