VINASOY – VEGAN DRINK YOGURT

A VEGAN, YOUNG AT HEART, ALTERNATIVE TO DRINK YOGURTS IN THE MARKET

Vinasoy, Vietnam’s largest soy drink producer, collaborated with The Circle – Branding Partners to introduce a groundbreaking product innovation to their expanding product portfolio. The vision was to create a vibrant brand targeting the youth demographic, offering a vegan alternative to traditional yogurt drinks in the market.

The comprehensive responsibilities entrusted to The Circle included name creation, brand identity development, and the packaging design for the entire range. The primary focus was on crafting a youthful brand identity and a compelling name that would embody the promise of a natural, dairy-free beverage choice promoting a sustainable lifestyle.

This collaboration extended beyond typical product packaging design, with The Circle leveraging its expertise as a design agency and creative agency to redefine Vinasoy’s market presence. The result is not just a new product range but a dynamic brand that resonates with the values of the target audience, emphasizing natural, dairy-free choices and sustainability.

• Client: Vinasoy
• Role: Brand Identity, Naming, Packaging Design
• Agency: The Circle – Branding Partners
• Location: Vietnam