VINAMILK – YORI RICE MILK

FEEL GOOD PACKAGING FOR RICE MILK

The Circle – Branding Partners embarked on the creation of a novel product range, aiming to offer a light and refreshing milk alternative tailored for the wellness-conscious and active millennial demographic. This endeavor focused on echoing the purity of the product to the audience through a meticulously crafted pack information structure, aligning visually with the modern Asian essence of the offering.

In this venture into branding and identity design, The Circle – Branding Partners sought to strike a delicate balance, ensuring that the product not only communicates its refreshing attributes but also resonates with the contemporary nature of the Asian market. The result is a creatively designed product that speaks directly to the wellness preferences of the target demographic.

• Client: Vinamilk
• Role: Brand Identity and Packaging Design
• Agency: The Circle – Branding Partners
• Location: Vietnam