VINAMILK – GREEK YOGHURT

LAUNCHING VIETNAM’S FIRST GREEK YOGHURT

In a strategic collaboration, Vinamilk, the largest dairy company, teamed up with The Circle, a renowned creative agency, to introduce their latest product extension – Greek Style Yogurt. The ambitious task at hand involved the comprehensive development of branding and packaging for these new offerings.

The primary goal was twofold: to effectively communicate the rich and authentic taste while embracing the rustic influences drawn from Mediterranean and Greek cultures. Leveraging their expertise in creative agency services and product packaging design, The Circle played a pivotal role in shaping an identity that encapsulates the essence of the product.

In this collaborative venture, a distinctive ribbon element was seamlessly integrated into the design. Functioning as a communication plate for key benefits, it also serves as a color-coding platform for future extensions within the range. This meticulous approach extends beyond a mere product launch, demonstrating The Circle’s commitment to developing a robust brand for Vinamilk’s Greek Style Yogurt.

  • Client: Vinamilk
  • Role: Branding and Packaging Design
Vinamilk Greek yogurt packaging design
Vinamilk Greek yogurt packaging design
Vinamilk Greek yogurt packaging design
Vinamilk Greek yogurt packaging design
Vinamilk Greek yogurt packaging design
Menu