VINAMILK – PROBEAUTY YOGURT

REFOCUS ON THE PRODUCTS PROMISE

The ProBeauty Yogurt brand from Vinamilk had lost it’s appeal over time, where especially the brand logo felt dated and didn’t connect to it’s user base anymore. The Circle refreshed and refined the overall master brand to be more legible and softer in appeal, while standing out strong on shelves.

The packaging reflected the softness and brightness that the added Collagen of the product promises to the audience. The new formula added floral ingredients that support the feminine look well and make this product one of a kind

• Client: Vinamilk
• Role: Packaging Design, Brand Identity
• Agency: The Circle – Branding Partners
• Location: Vietnam