NESTLÉ – AIR POPCORN

PACKAGING DESIGNS FOR NESTLÉ SNACKING MARKET EXTENSION

In a collaborative venture with Nestlé Vietnam, The Circle – Branding Partners, a design agency, played a pivotal role in conceptualizing and developing the packaging design for the innovative category item, Air Popcorn, introduced to the market. The designs crafted by The Circle employ a playful and fun visual language, drawing inspiration from the world of popcorn and its close association with the cinematic experience.

The launch involved the development of two distinct SKUs, each reflecting the essence of Air Popcorn. The designs not only captured the joy and excitement of popcorn but also established a strong visual connection to the cinema culture.

As part of the comprehensive collaboration, The Circle, as a design agency, extended its support to product shooting arrangements, ensuring that the illustrations on the packs seamlessly translated the vibrancy and appeal of the Air Popcorn product.

• Client: Nestlé Vietnam
• Role: Illustration and Packaging Design
• Agency: The Circle – Branding Partners
• Location: Vietnam